Starting from site analysis and its constraints, the market potential of the project was analyzed in detail, with an emphasis on global market trends and specific special interest niche markets . Furthermore, special attention was addressed to the analysis of several best practice examples of similar projects in the relevant area in order to identify the most relevant system of attractions and market positioning. Based on these analyses, the most suitable system of tourism related experiences has been derived, together with the logical product mix, and demand segmentation. All these inputs were used in order to propose a most desirable way of stucturing the tourism related offer on the site.