| Title (croatian) | Glavni plan razvoja turizma Splitsko-dalmatinske županije (2017-2027) sa strateškim i operativnim planom marketinga |
| Author | Renata Tomljenović MBZ: 247844 |
| Author | Damir Krešić MBZ: 241092 |
| Other responsibility | Larisa Dukić (Contributor) |
| Other responsibility | Lana Knapić (Contributor) |
| Scientific / art field, discipline and subdiscipline | SOCIAL SCIENCES Economics Trade and Tourism |
| Description (croatian) | Ovaj je plan obuhvatio: • analizu postojećeg stanja kao polazište za planiranje daljnjeg razvoja: • strateški okvir uključujuči razvojna načela, viziju, ciljeve i koncept turističkog razvoja; • operativne razvojne strategije kojima su se definirali prioritetni projekti, mjere i aktivnosti ; • strategiju razvoja proizvoda; • strateški i operativni marketing plan te • akcijski plan za prve tri godine provedbe plana detaljno te, okvirno, za cijelo plansko razdoblje. |
| Description (english) | This plan encompassed: • an analysis of the current situation as a starting point for future development planning; • a strategic framework including development principles, vision, goals and concept of tourism development; • operational development strategies defining priority projects, measures and activities; • product development strategy; • strategic and operational marketing plan; and an action plan for the first three years of implementation of the plan in detail, and for the full planning period. |
| Keywords (croatian) | |
| Keywords (english) | |
| Language | croatian |
| Publication type | Studies |
| Document version | Published version |
| URN:NBN | urn:nbn:hr:263:356433 |
| Publication | 2017 |
| Publisher | Institut za turizam |
| Publishing place | Zagreb |
| Access conditions | institutionalAccess |
| Terms of use |  |
| Created on | 2021-08-24 11:31:44 |
