Scientific / art field, discipline and subdiscipline
SOCIAL SCIENCES Economics Trade and Tourism
Description (croatian)
Područje Podravine trenutno se nalazi u inicijalnoj fazi turističkog razvoja te je, sukladno tome, i cikloturizam, kao jedan segment sveukupne turističke ponude, na relativno niskoj razini razvoja. Stoga je glavni cilj ovoga dokumenta ponuditi prijedloge za sustavan, koordiniran i planski usmjeravan razvoj cikloturizma na projektnom području. U tome smislu, ovaj dokument započinje sa detaljnom analizom postojećeg stanja, nakon čega je napravljena SWOT analiza te je definirana strategija razvoja cikloturizma, koja uključuje definiranje vizije, ciljeva i konkretnih projektnih prijedloga. Osim strategije, dokument sadrži i plan marketinga te analizu troškova i koristi manjeg broja projektnih prijedloga. Glavni cilj dokumenta je dati prijedloge za planski, sustavan i dugoročno održiv razvoj projektnog područja kao konkurentne destinacije cikloturizma.
Description (english)
Podravina region is currently at the initial stage of tourism development and, accordingly, the cyclo tourism is, as well as other segments of the overall tourist offer, at a relatively low level of development. Therefore, the main objective of this document is to provide suggestions for a systematic, coordinated and planned development of cyclo tourism in the project area. The study begins with a detailed analysis of the current situation, after which SWOT analysis was made and the cyclo tourism development strategy was defined, including the development vision, objectives and specific project proposals. In addition to the strategy, document contains a marketing plan and cost-benefit analysis of a small number of selected project proposals. The main objective of the document is to provide suggestions for the planned, systematic and long-term sustainable development in the region as a competitive cyclo tourism destination.