| Title (croatian) | Dijagnoza postojeće tržišne pozicije turizma Grada Varaždina |
| Author | Neda Telišman Košuta MBZ: 116330 |
| Scientific / art field, discipline and subdiscipline | SOCIAL SCIENCES Economics Trade and Tourism |
| Description (croatian) | Grad Varaždin pristupio je analizi postojeće tržišne pozicije Grada kao turističke destinacije kojom su obuhvaćeni: a) analiza internog okruženja, b) stavovi o turističkim potencijalima Grada, c) analiza eksternog okruženja i d) SWOT analiza. Dokument je osnova daljnjeg planiranja turističkog razvoja namijenjen svim dionicima uključenim u turističku ponudu Varažadina. |
| Description (english) | The Town of Varaždin commissioned the analysis of its current market position as a tourism destination comprised of: a) analysis of internal environment, b) attitudes toward the Town's tourism potential, c) analysis of external environment, d) SWOT analysis. The document is the basis for further tourism development planning to be undertaken by private and/or public sector entities in the Town. |
| Keywords (croatian) | |
| Keywords (english) | |
| Language | croatian |
| Publication type | Studies |
| Document version | Published version |
| URN:NBN | urn:nbn:hr:263:795490 |
| Publication | 2013 |
| Publisher | Institut za turizam |
| Publishing place | Zagreb |
| Access conditions | institutionalAccess |
| Terms of use |  |
| Created on | 2021-09-16 10:04:07 |
