The project contains an analysis of the current situation of tourism, trends in the tourism market and examples of good practices. This is followed by the SWOT analysis. The tourism development strategy is further elaborated, which includes the vision and goals of development, the program concept, and the description of tourism products. In communication strategy target markets, promotional materials and activities are defined. The last part of the study includes an activity plan. The activities are divided into four groups: infrastructure, tourism product development, management and human resources, and promotion.