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Strateški marketing plan turizma Crikveničke rivijere
1994.
urn:nbn:hr:263:076948
Klarić, Zoran
;
Poljanec-Borić, Saša
;
Telišman Košuta, Neda
;
Osrečki, Boris
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Title (croatian)
Strateški marketing plan turizma Crikveničke rivijere
Author
Zoran Klarić
MBZ: 123080
Author
Saša Poljanec-Borić
MBZ: 124792
Author
Neda Telišman Košuta
MBZ: 116330
Author
Boris Osrečki
MBZ: 165494
Other responsibility
Zoran Petrović (Contributor)
Scientific / art field,
discipline and subdiscipline
SOCIAL SCIENCES
Economics
Trade and Tourism
Keywords (croatian)
ITS: 1.4.5.
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strateški marketing planovi zona
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crikvenička rivijera
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turizam
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razvoj
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marketing destinacija
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turistički proizvodi
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ciljna tržišta
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promocija
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Hrvatska
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Keywords (english)
Crikvenica Riviera
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tourism
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development
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destination marketing
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tourism products
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target markets
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promotion
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Croatia
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Language
croatian
Publication type
Studies
Document version
Published version
URN:NBN
urn:nbn:hr:263:076948
Publication
1994
Publisher
Institut za turizam
Publishing place
Zagreb
Access conditions
institutionalAccess
Terms of use
Created on
2024-01-03 11:31:42