Based on the analysis of the current situation, including stakeholder consultation, four key determinants of the development of gastronomy have been identified - diversity and authenticity, quality food and original recipes, hospitality and impeccability - incorporated in the vision of Split as a city of Mediterranean cuisine with the offer of simple traditional dishes made of healthy and locally sourced foods and served with honest hospitality. Five strategic goals were defined: to create an image of Split as a gastronomic destination, to establish a value chain Split's gastronomy, to advance management and promotion of human resources in gastronomy, to establish partnerships and to raise stakeholder awareness of gastronomy as one of the main tourism products of the city of Split.