| Title (croatian) | Marketing plan Kneževe palače |
| Author | Renata Tomljenović MBZ: 247844 |
| Author | Snježana Boranić-Živoder MBZ: 230281 |
| Author | Damir Krešić MBZ: 241092 |
| Scientific / art field, discipline and subdiscipline | SOCIAL SCIENCES Economics Trade and Tourism |
| Description (croatian) | Zasnovan na participativnom pristupu, izrada ovog plana obuhvaća analizu situacije, definiranje strateških smjernica, vizije i ciljnih tržišta, artikuliranje strategije tržišnog pozicioniranja, strategije komunikacije te plana implementacije. Projekt se temelji na metodama dubinskih intervjua s ključnim dionicima, radionicama sa širim skupom dionika i projektnim partnerima te prezentacije ponuđenih rješenja i njihovo usuglašavnje s naručiteljem i dionicima projekta. |
| Description (english) | Based on the participatory planning approach, development of this plans entails situation analysis, definition of strategic directions, vision and target markets, articulation of market positioning strategy, communication strategy and implementation plan. The project is based on the several methods, including in-depth interviews with main project partners, workshops with a wide range of stakeholders, and presentation of proposed solutions and their discussion with project partners and stakeholders. |
| Keywords (croatian) | |
| Keywords (english) | |
| Language | croatian |
| Publication type | Studies |
| Document version | Published version |
| URN:NBN | urn:nbn:hr:263:140352 |
| Publication | 2016 |
| Publisher | Institut za turizam |
| Publishing place | Zagreb |
| Access conditions | institutionalAccess |
| Terms of use |  |
| Public note | Voditelj/ica projekta: Renata Tomljenović. |
| Created on | 2021-08-24 09:00:01 |
