Based on the findings of the status quo analysis, competitivenes analysis, and the SWOT analysis, the document defines the long-term development vision and strategic objectives of the socio-economic development of the Punat municipality. On this basis, further, the document proposes spatial zoningand the formation of characteristic clusters. For each of the characteristic cluster the basics of market positioning is proposed. Finally, the document proposes a whole series of specific development projects in the competence of stakeholders of bot,h public and private sector, that should lead to the realization of the vision.