| Title (croatian) | Nacionalni program Akcijski plan razvoja zdravstvenog turizma : prijedlog akcijskog plana |
| Author | Neda Telišman Košuta MBZ: 116330 |
| Author | Neven Ivandić MBZ: 201942 |
| Author | Ivo Kunst MBZ: 81522 |
| Author | Izidora Marković MBZ: 314521 |
| Scientific / art field, discipline and subdiscipline | SOCIAL SCIENCES Economics Trade and Tourism |
| Description (croatian) | Prema Strategiji razvoja turizma RH do 2020. godine, zdravstveni turizam smatra se jednim od potencijalno najvažnijih turističkih proizvoda Hrvatske. Njegov značaj dodatno poizlazi i činjenice da se odvija na cijelom prostoru RH i tijekom cijele godine, pridonoseći razvoju kontinentalnog turizma i smanjenju sezonskih oscilacija u poslovanju. Akcijskim se planom analizira konkurentska pozicija hrvatske ponude wellnessa, lječilišnog i medicinskog turizma, postavljaju se vizija, ciljevi i koncepcija njihovog razvoja te se razrađuju aktivnosti, mjere i projekti potrebni za daljnji razvoj. Svi se projekti sagledavaju u kontekstu financiranja iz EU strukturnih fondova. |
| Description (english) | The Strategy of Tourism Development of Croatia until 2020. positioned health tourism as one of the country's potentially most important tourism products. Its significance is additionally amplified by the fact it is offered throughout the country and during the entire year, thus spreading tourism activity to continental regions and decreasing seasonality of tourism activity. Based on the analysis of Croatia's current competitive position as a wellness, spa and medical tourism destination, the Action Plan proposes their vision, goals and development concept, as well as activities, measures and projects which need to be implemented. Financing of projects from EU structural funds is ascertained. |
| Keywords (croatian) | |
| Keywords (english) | |
| Language | croatian |
| Publication type | Studies |
| Document version | Published version |
| URN:NBN | urn:nbn:hr:263:130086 |
| Publication | 2015 |
| Publisher | Institut za turizam |
| Publishing place | Zagreb |
| Access conditions | institutionalAccess |
| Terms of use |  |
| Public note | Voditelj/ica projekta: Neda Telišman Košuta. |
| Created on | 2021-08-25 12:48:05 |
