| Title (croatian) | Studija održivog razvoja turističkih krstarenja Dunavom u Hrvatskoj |
| Author | Siniša Horak MBZ: 80600 |
| Author | Zrinka Marušić MBZ: 206723 |
| Author | Hrvoje Carić MBZ: 287885 |
| Author | Ivan Sever MBZ: 398122 |
| Author | Neda Telišman Košuta MBZ: 116330 |
| Other responsibility | Eduard Kušen (Contributor) MBZ: 102545 |
| Other responsibility | Jedan šest (Contributor) |
| Other responsibility | NELA INFO (Contributor) |
| Scientific / art field, discipline and subdiscipline | SOCIAL SCIENCES Economics Trade and Tourism |
| Description (croatian) | Studija ima šest dijelova. Nakon uvoda kratko se obrazlaže pristup izradi Studije i metodološki okvir provedenih istraživanja. U trećem se poglavlju identificira i analizira turistička atrakcijska osnova hrvatskog Podunavlja sa stajališta potražnje riječnih krstarenja, a u četvrtom se analiziraju različiti aspekti proizvoda riječnih krstarenja u Hrvatskoj, ocjenjuje se postojeća ponuda i analiziraju se iskustva 'najboljih' na tržištu. Razvojne smjernice, prije svega one za unapređenje proizvoda, a zatim i njegovu promociju daju se u petom poglavlju, nakon kojeg slijedi zaključak. Poseban prilog ovoj Studiji je i izvještaj s rezultatima istraživanja stavova i potrošnje posjetitelja s međunarodnih krstarenja Dunavom u Hrvatskoj koje je Institut proveo u 2013. i 2014. godini. |
| Description (english) | The study has six parts. After the introduction, the methodological framework of the research is outlined. The third section identifies and analyzes tourist attraction base of the Croatian Danube region from the perspective of river cruise demand. The fourth section analyzes the different aspects of the river cruises in Croatia, evaluates the existing offer and present the results of banchmark analysis. Actions for the improvement of the river cruise product and its' promotion are given in the fifth chapter, followed by the conclusion. As a special appendix to the study are the survey results on the attitudes and expenditures of cruise ship visitors in Croatia conducted by the Institute in 2013 and 2014. |
| Keywords (croatian) | |
| Keywords (english) | |
| Language | croatian |
| Publication type | Studies |
| Document version | Published version |
| URN:NBN | urn:nbn:hr:263:373678 |
| Publication | 2014 |
| Publisher | Institut za turizam |
| Publishing place | Zagreb |
| Access conditions | Institutional access |
| Terms of use |  |
| Created on | 2021-08-25 12:49:22 |
