| Title (croatian) | Stavovi i potrošnja turista u Hrvatskoj : Tomas ljeto 2014 |
| Author | Zrinka Marušić MBZ: 206723 |
| Author | Sanda Čorak MBZ: 98365 |
| Author | Ivan Sever MBZ: 398122 |
| Scientific / art field, discipline and subdiscipline | SOCIAL SCIENCES Economics Trade and Tourism |
| Description (croatian) | Primarno istraživanje TOMAS Ljeto ili pod punim nazivom „Stavovi i potrošnja turista u Hrvatskoj“ jedino je kontinuirano istraživanje različitih aspekata putovanja i boravka turista u hrvatskim primorskim destinacijama koje je u ljeto 2014. godine, Institut za turizam proveo po deveti put. Tijekom četiri ljetna mjeseca, u 80 mjesta na obali i na otocima, uzorkom je bilo obuhvaćeno 4.035 domaćih i inozemnih gostiju u hotelima, kampovima i privatnom smještaju. Podaci su se od ispitanika prikupljali osobnim intervjuom uz upitnik kao instrument istraživanja. U istraživanju se koristi stratificirani slučajni uzorak, a ponderiranje rezultata prema glavnim obilježjima turističke potražnje rezultira reprezentativnim rezultatima istraživanja na razini svih sedam obalnih županija te na razini vrste smještaja i glavnih zemalja porijekla. Sadržaj istraživanja obuhvaća: osnovna obilježja putovanja, osnovna obilježja boravka u destinaciji, izdatke tijekom turističkog putovanja i boravka u destinaciji, stavove o ponudi i ocjenu elemenata ponude u odnosu na odabranu konkurentsku destinaciju na Mediteranu te sociodemografski profil gostiju. Rezultati istraživanja objavljeni su u istoimenoj knjizi u izdanju Instituta za turizam. U knjizi su, osim opisa metoda istraživanja i glavnih rezultata, u tablicama, na hrvatskom i engleskom jeziku, prikazani cjeloviti rezultati istraživanja. Sva obilježja potražnje obuhvaćena TOMAS Ljeto istraživanjem analizirana su prema županiji boravka, zemlji stalnog boravka turista, vrsti smještaja i sezoni. |
| Description (english) | Survey on attitudes and expenditures of tourists in Croatia in Summer 2014 (TOMAS Summer) is the only longitudinal research on various characteristics of tourists in Croatia, conducted for the ninth time since 1987 by the Institute for Tourism. The survey was conducted during four summer months in 80 destinations across seven coastal counties. The obtained sample size was 4035 domestic and foreign tourists staying in hotels, camp sites and households (private accommodation, i.e. rented rooms, apartments, houses). Method of data collection was personal interview with the use of a questionnaire as a research instrument. Stratified random sample was used and the results were weighted by 2014 data on tourists overnights. The survey results are representative by type of accommodation and country of origin on a county level. The survey content included trip characteristics, characteristics of a stay in destination, tourism consumption, attitudes on different elements of tourism supply, competitiveness of Croatian summer tourism 'product' in comparison to other Mediterranean destinations and sociodemographic profile. The survey results are published in a book by the Institute for Tourism. Survey results by county, type of accommodation facility, country of origin and season are presented in tables in the Appendix, in Croatian and English. |
| Keywords (croatian) | |
| Keywords (english) | |
| Language | croatian |
| Publication type | Studies |
| Document version | Published version |
| ISBN | 9789536145362 |
| URN:NBN | urn:nbn:hr:263:881909 |
| Publication | 2015 |
| Publisher | Institut za turizam |
| Publishing place | Zagreb |
| Access conditions | Institutional access |
| Terms of use |  |
| Created on | 2021-09-16 06:31:39 |
