| Title (croatian) | Istraživanje stavova i potrošnje posjetitelja s međunarodnih krstarenja Dunavom u Hrvatskoj u 2013. godini |
| Author | Siniša Horak MBZ: 80600 |
| Author | Ivan Sever MBZ: 398122 |
| Author | Zrinka Marušić MBZ: 206723 |
| Scientific / art field, discipline and subdiscipline | SOCIAL SCIENCES Economics Trade and Tourism |
| Description (croatian) | Istraživanjem stavova i potrošnje posjetitelja s međunarodnih krstarenja Dunavom u Hrvatskoj u 2013. godini po prvi su puta prikupljeni podaci o obilježjima turističke potražnje na krstarenjima na Dunavu u Hrvatskoj. Istraživanjem su bili obuhvaćeni posjetitelji koji su s brodova na krstarenjima Dunavom posjećivali Vukovar i širu okolicu tijekom listopada i studenog 2013. godine. Istraživanjem su prikupljeni podaci o osnovnim sociodemografskim obilježjima posjetitelja (putnika i članova posade), njihovim stavovima o mnogobrojnim elementima turističke ponude istočne Slavonije i Baranje te ostvarenim izdacima. Metode istraživanja slijede one primijenjene u svim istraživanjima Stavova i potrošnje turista u Hrvatskoj poznatijeg pod imenom istraživanje TOMAS čija je metodologija u potpunosti razvijena u Institutu za turizam, te osiguravaju dobivanje pouzdanih, reprezentativnih i relevantnih pokazatelja o obuhvaćenoj populaciji. Istraživanje je metodološki moralo biti prilagođeno posebnostima ciljnog segmenta, prije svega uvažavajući izrazito kratko vrijeme na raspolaganju za izravni kontakt s posjetiteljima te njihovu, u prosjeku, stariju dob. Instrument istraživanja je bio strukturirani upitnik na dvije stranice A4 formata preveden na engleski jezik, a u prikupljanju podataka kombiniran je osobni intervju prilikom povratka posjetitelja na brod i metoda samopopunjavanja upitnika na povratku s organiziranih izleta. U dva mjeseca anketiranja prikupljeno je ukupno 445 ispunjenih upitnika, 27% više od planiranog broja. Rezultati provedenog istraživanja potvrđuju relativno stariju dob posjetitelja (putnici su stari 67 godina u prosjeku, a čak 15% putnika je starije od 75 godina). Najviše je putnika bilo iz SAD-a. Za tri četvrtine putnika posjet Hrvatskoj na krstarenju Dunavom bio je ujedno i prvi posjet Hrvatskoj. Putnici su većinom odlazili na organizirani razgled grada i/ili izlet u okolicu. Putnici su tijekom boravka na kopnu u Vukovaru i/ili okolici potrošili u prosjeku nešto manje od 13 eura po osobi, ne računajući izdatke za eventualni organizirani izlet ili razgled grada. Svaki četvrti putnik nije tijekom boravka na kopnu potrošio ništa. Izdaci članova posade bili su više nego dvostruko veći i iznosili u prosjeku 31 euro. Stručnost turističkih vodiča, ljubaznost osoblja u ugostiteljskim objektima, trgovinama i informacijskim centrima, organizirani izleti i razgled grada, gostoljubivost domaćina, gastronomska ponuda, osobna sigurnost i ukupan doživljaj destinacije elementi su turističke ponude Vukovara i okolice za koje su putnici na riječnim krstarenjima iskazali vrlo visok stupanj zadovoljstva. Nezadovoljstvo su iskazali za dostupnost informacija i turističku signalizaciju, ponudu suvenira i mogućnosti za kupnju. |
| Description (english) | The Survey on attitudes and expenditures of visitors on Danube river cruises in Croatia in 2013 for the first time collected data on the characteristics of tourist demand on Danube river cruises in Croatia. Survey population were visitors (passengers and crew members) on Danube river cruises who visited Vukovar and surrounding areas during October and November 2013. The survey collected data on basic socio-demographic characteristics of visitors, their satisfaction with a number of elements of the tourist offer of Eastern Slavonia and Baranja region and their onshore expenditures. The survey methods follow those applied in the TOMAS family of surveys on attitudes and expenditures of tourists in Croatia whose methodology is fully developed at the Institute for Tourism, providing the reliable, representative and relevant indicators of the population of interest. The survey methods were tailored to the specificities of the target segment, primarily taking into account the very short time available for collecting the information from visitors and their, on average, older age. The survey instrument was a structured questionnaire on two A4 pages translated into English. Data collection method combines personal interview with visitors returning to the ship and self-fulfillment of the questionnaire for visitors on organized tours. In two months a total of 445 completed questionnaires were collected, 27% more than planned. The results of the survey confirm the relatively advanced age of the visitors (passengers are 67 years old on average, with as much as 15% of passengers older than 75 years). Most of the passengers were from the United States. The three-quarters of passengers on Danube river cruises were in Croatia for the first time. The majority of passengers took an organized tour of the city and/or the countryside. The passengers spent on average slightly less than 13 euros per person during their onshore stay in Vukovar and/or surroundings, not including expenditures for organized trip or a sightseeing tour. Every fourth passenger did not spent anything during his/her onshore stay in Croatia. The expenditures of crew members were more than twice as high and amounted to an average of 31 euros. The passengers on river cruises were highly satisfied with the following elements of tourist offer in Croatian destinations: the expertise of tour guides, courtesy of staff in restaurants, shops and information centers, organized excursions and sightseeing tours, hospitality of locals, local cuisine, personal safety and the overall experience of the destination. They expressed dissatisfaction for the availability of information and tourist signage, souvenirs offer and shopping opportunities. |
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| Keywords (english) | |
| Language | croatian |
| Publication type | Studies |
| Document version | Published version |
| URN:NBN | urn:nbn:hr:263:108244 |
| Publication | 2013 |
| Publisher | Institut za turizam |
| Publishing place | Zagreb |
| Access conditions | Institutional access |
| Terms of use |  |
| Created on | 2021-09-16 10:05:03 |
