| Title (english) | Profiling Croatian outbound market to Hungary = Istraživanje potencijala hrvatskog emitivnog turističkog tržišta za putovanja u Mađarsku - I. i II. faza |
| Author | Renata Tomljenović MBZ: 247844 |
| Author | Zrinka Marušić MBZ: 206723 |
| Scientific / art field, discipline and subdiscipline | SOCIAL SCIENCES Economics Trade and Tourism |
| Description (croatian) | Ovo kvalitativno istraživanje provedeno je u dvije faze. U prvoj fazi, putem dubinskih intervjua, istraženi su stavovi turističkih posrednika i novinara specijaliziranih za putovanja o različitim aspektima mađarske turističke ponude uključujući poslovno okruženje i tržišne trendove, znanje, iskustvo i percepcije o Mađarkoj, identifikaciju najpopularnijih turisitčkih proizvoda Mađarske, strukturu i cijene putničkih aranžmana, tržišni potencijal te iskustva u organiziranju putovanja u Mađarsku.... More |
| Description (english) | First part of this research included in-depth interviews conducted with 12 travel intermediaries and 2 travel writers in order to ascertain overall business environment and market trends, including impacts of recession; knowledge, experience and perceptions of Hungary (as well as Budapest and neighbouring Hungarian regions) as a tourism destination; assessment of the current and expected demand for travel to Hungary, market profile (who is travelling, travel preferences) including possible... More |
| Keywords (croatian) | |
| Keywords (english) | |
| Language | english |
| Publication type | Studies |
| Document version | Published version |
| Document version | Published version |
| Document version | Published version |
| Document version | Published version |
| Document version | Published version |
| URN:NBN | urn:nbn:hr:263:669900 |
| Publication | 2012 |
| Publisher | Institut za turizam |
| Publishing place | Zagreb |
| Access conditions | institutionalAccess |
| Terms of use | |
| Public note | Voditelj/ica projekta: Renata Tomljenović. |
| Created on | 2021-09-17 15:49:29 |
