| Title (croatian) | Stavovi i potrošnja korisnika usluga zdravstvenog turizma u Hrvatskoj : TOMAS zdravstveni turizam 2018. |
| Author | Zrinka Marušić MBZ: 206723 |
| Author | Neda Telišman Košuta MBZ: 116330 |
| Author | Ivan Sever MBZ: 398122 |
| Other responsibility | Višnja Mezak (Contributor) |
| Other responsibility | Zoran Petrović (Contributor) |
| Scientific / art field, discipline and subdiscipline | SOCIAL SCIENCES Economics Trade and Tourism |
| Description (croatian) | Istraživanje TOMAS Zdravstveni turizam 2018. - Stavovi i potrošnja korisnika usluga zdravstvenog turizma u Hrvatskoj jedno je od istraživanja iz 'obitelji' longitudinalnih kvantitativnih istraživanja obilježja turističke potražnje u Hrvatskoj, poznatijih pod imenom TOMAS. U 2018. godini provedeno je po prvi put. Istraživanjem su obuhvaćena sva tri segmenta zdravstvenog turizma: wellness, lječilišni i medicinski. Podaci su prikupljani metodom osobnog intervjua (CAPI), od srpnja do prosinca 2018. godine, na uzorku od 2.540 ispitanika (1.331 korisnika wellness usluga, 793 korisnika lječilišnih usluga, 416 korisnika medicinskih usluga), u 43 objekta/centra zdravstvenog turizma u Hrvatskoj. Rezultati istraživanja ukazuju na profil i stavove inozemnih i domaćih turista i posjetitelja koji koriste zdravstveno-turističke usluge na svojim putovanjima, njihove stavove o ponudi tih usluga, ali i turističkoj ponudi destinacije, te na njihove izdatke. Rezultati se prikazuju prema segmentima, posebno za wellness, lječilišni i medicinski segment. Profil wellness gostiju dodatno se prikazuje prema glavnim tržištima, profil korisnika lječilišnih usluga prikazuju se za domaće i inozemne goste, a profil korisnika medicinskih usluga prikazuju se prema vrsti usluge, posebno za stomatološke i sve druge medicinske usluge. Istraživanje TOMAS Zdravstveni turizam 2018. pruža ulazne podatke za buduće planske dokumente razvoja pojedinih segmenata zdravstvenog turizma (strategije, marketinške planove), pruža neophodnu podlogu za izračun ekonomskih učinaka zdravstvenog turizma u okviru satelitskog računa zdravstvenog turizma u budućnosti, a rezultati istraživanja su i podloga za 'benchmarking’ i usporedne analize turističke potražnje u zdravstvenom turizmu. Nadalje, rezultati ukazuju i na moguće pravce unapređenja proizvoda i njegove promocije. Istraživanje TOMAS Zdravstveni turizam 2018. predstavlja stoga jednu od važnih podloga za upravljanje zdravstvenim turizmom na svim razinama turističkog sustava. |
| Description (english) | TOMAS Health Tourism 2018. – Survey on attitudes and consumption of users of health tourism services in Croatia is one of the surveys form TOMAS 'family' of longitudinal quantitative surveys on tourism demand in Croatia. In 2018 it was conducted for the first time. The survey covers all three segments of health tourism: wellness, spa and medical. Data were collected through a personal interview (CAPI), from July to December 2018, on a sample of 2,540 respondents (1,331 users of wellness services, 793 spa users, 416 medical service users), in 43 facilities / health tourism centers in Croatia. The research results point to the profile and attitudes of foreign and domestic tourists and visitors who use health-tourism services on their travels, their attitudes regarding the offer of these services, but also regarding the overall destination tourist offer, and their consumption. The results are shown separately for the wellness, spa and medical segment. Profile of wellness guests is additionally presented by major markets, the profile of spa users is presented separately for domestic and foreign guests, and the profile of the medical services users is presented according to the type of service, separately for dental and all other medical services. TOMAS Health Tourism 2018 survey provides inputs for future health tourism planning documents (strategy, marketing plans), it provides the necessary basis for estimation of the economic impacts of health tourism within the framework of Tourism Satellite Account, while the survey results are also the basis for benchmarking and comparative analysis of tourism demand in health tourism. Furthermore, the survey results are also a basis for the improvement of health tourism product development and its promotion. TOMAS Health Tourism 2018 survey is therefore one of the important basis for health tourism management from destination to national level. |
| Keywords (croatian) | |
| Keywords (english) | |
| Language | croatian |
| Publication type | Studies |
| Document version | Published version |
| URN:NBN | urn:nbn:hr:263:696863 |
| Publication | 2019 |
| Publisher | Institut za turizam |
| Publishing place | Zagreb |
| Access conditions | Institutional access |
| Terms of use |  |
| Created on | 2021-07-26 11:46:48 |
