| Title (croatian) | Plan razvoja turizma Županije Zapadnohercegovačke |
| Author | Ivo Kunst MBZ: 81522 |
| Scientific / art field, discipline and subdiscipline | SOCIAL SCIENCES Economics Trade and Tourism |
| Description (croatian) | Polazeći od SWOT analize, izvedene su ključne strateške prednosti na koje bi dionici turističkog razvoja ŽZH dugoročno trebali igrati, odnosno strateški nedostaci koje bi valjalo minimizirati u dolazećem razdoblju. Nadalje, SWOT analiza je poslužila i kao dobra podloga za definiranje koncepcije razvoja turizma cijelog projektnog područja i to kako njegovog prostornog i tematskog, tako i vremenskog i prostornog aspekta. Operacionalizacija predložene razvojne koncepcije kroz fazni razvoj određenog broja projekata podizanja destinacijske konkurentnosti, ali i sustavno provođenje preporučenih aktivnosti u sferi operativnog marketinga trebala bi na cijelom prostoru obuhvata projekta osigurati postupan, međusobno koordiniran, a time i dugoročno održiv razvoj turističke aktivnosti. |
| Description (english) | Starting from the SWOT analysis, the key strategic advantages and disadvantages related to tourism development in West Herzegovina County have been derived. Furthermore, the SWOT analysis served as a good basis for defining the overall tourism development concept for the entire project area, both in its program/thematic, as well as in its time/spatial aspects. The operationalization of the proposed development concept through the initiation of a number of projects related to the gradual increase of the destination competitiveness and/or market visibility, should ensure the gradual, mutually coordinated, and long-term sustainable development of tourism activities throughout the project area. |
| Keywords (croatian) | |
| Keywords (english) | |
| Language | croatian |
| Publication type | Studies |
| Document version | Published version |
| URN:NBN | urn:nbn:hr:263:008254 |
| Publication | 2019 |
| Publisher | Institut za turizam |
| Publishing place | Zagreb |
| Access conditions | institutionalAccess |
| Terms of use |  |
| Public note | Voditelj/ica projekta: Ivo Kunst. |
| Created on | 2021-07-26 11:47:47 |
