Traditionally oriented towards fishing and mariculture, Kali municipality is one of the few places on the Adriatic where tourism has a marginal role. Aiming, however, to diversify its economic base, the Municipality is striving to develop its potential for tourism as well. Based on the principles of spatial, social and economic sustainability, the vision of the Municipality positions Kali on the tourism market as a 'must see and experience' gastronomic destination also offering a variety of other tourism products championing the local lifestyle and authentic atmosphere of a pictureque island fishing village. As a 'place of fish and fishing', Kali will offer sun and sea holidays, active holidays, nautical tourism and specialize in food tourism. These tourism products are elaborated in the Strategy, as well as the development of three characteristic tourism spatial areas including the village of Kali, Mala Lamjana bay and the interior of the Municipality or the Intrada. The Action Plan foresees and describes 15 programs through which the development vision, goals and concept are to be implemented. The project finally also encompassed spatial testing of tourism potential for four locations considered as main activators of tourism activity in Kali.