The project consisted of a) research on demand for equestrian tourism, primarily in the horse / animal lovers segment through secondary research and the analysis of good practices; b) Stud Lipik's development strategy that set the framework for the development of products, services and experiences of the stud and their spatial organisation based on the attractions avaliable and market trends, in order to ensure (upon the revitalization of Ergela) long-term sustainability ; c) the marketing plan then defined market positioning, the concept of branding and the system of tourism products and, finally d) the Cultural Heritage Management Plan was developed to ensure its sustainability as a place that provides a unique experience for all users while, at the same time, contributes to the development of the local community.