Based on the contract signed between the Institute for Tourism and the Municipality of Privlaka, Institute produced a document entitled the “Tourism Development Strategy of the municipality Privlaka for the period from 2015 to 2025.” The document consists of nine chapters. The introductory chapter describes the objectives, methods and approach to the project, the second chapter deals with the analysis of the current situation. Based on the analysis of the current situation in the third chapter provides a detailed SWOT analysis which helped to establish the main strengths, weaknesses, opportunities and threats for the development of tourism in the Municipality of Privlaka. The fourth chapter defines the strategic guidelines of the planned tourism development in the municipality Privlaka, which includes a vision of tourism development, tourism development goals as well as tourist zoning. The fifth chapter contains a marketing plan that defines the attributes of market positioning, target markets, product portfolio, and communication activities. Sixth chapter provides detailed projects to be implemented in order to achieve the objectives defined in the strategy. The seventh chapter contains the instructions for the implementation and monitoring of the implementation of the Strategy while the eighth chapter contains an action plan for the implementation of the operational plan of activities. Finally, the ninth chapter, contains conclusions and recommendations.