This project involves detailed analysis of cultural and heritage values and sites of Park Nehaj and town of Senj on the one, and tourism demand on the other hand. Based on these results and consultation with the project stakeholders, a development options are identified and selected, development and marketing vision are articulated, a overall concept including the visitor management and interpretation is proposed. The next step involved identification of product/experience portfolio and, consequently, articulation of market position and communication strategies with an implementation plan.