Za potrebe projekta analizirane su sve prednosti i nedostaci razvoja poslovnog turizma u SDŽ. I prednosti i nedostaci promatrani su s obzirom na činitelje destinacije atraktivnosti, kongresne kapacitete i tehničku opremljenost te hotelsko-ugostiteljske faktore. Definirane prednosti potrebno je iskoristiti u intenzivnijoj promociji, a nedostatke je potrebno kontinuirano minimizirati i rješavati. Kao najvažnij nedostaci se ističe se potreba osnivanja kongresnog ureda SDŽ, te potreba izgradnje kongresnog centra za 500 i više sudionika. Uz to je detektirana i nedovoljna promocija destinacija za poslovni turizam, ali i nedostatak hotela s 4 i 5 zvjezdica.
Opis (engleski)
For the need of the project all advantages and disadvantages for development of business tourism in Split-Dalmatia County were analyzed according to factors of destination attractiveness, congres capacity availability, technical equipment along with hotel capacities. Detected advantages need to be used with greater promotion intensity, while disadvantages need to me minimized and continuously solved. The most important weaknesses of the County are: congress office that is missing along with the congress centre that can accomodate congressies with more than 500 participants. Research pointed out also inssuficient promotion of destinations for busienss tourism and small number of 4 and 5 star hotels.